Reel Watch TowerUK casino comparison

The money question

How this site is funded

No jargon here. This is exactly how Reel Watch Tower earns, and where we draw the line.

The short version

Reel Watch Toweris free to read because of affiliate commission. The "Visit" buttons next to each operator are tracked links. Follow one, register and play, and the operator may pay us a fee. You pay nothing extra — the link costs you the same as typing the casino's address straight into your browser.

What an affiliate link actually is

It's the operator's own web address with a tracking tag on the end, so they can tell a visitor came from us. That's the whole mechanism. We don't route you through other sites, and the destination is always the operator's real, UK-licensed domain.

The line we won't cross

Commission pays for the site; it doesn't buy a score. The order on our list comes from the mobile-weighted criteria explained on the comparison page, and that's the same whether a brand pays us a little or a lot. If the highest payer happens to have a clunky app, it ranks where its app puts it. We'd rather keep your trust than win a single click.

Why we tell you this

UK advertising rules expect affiliate relationships to be clear, and frankly it's the right thing to do anyway. Every commercial link on the site carries an "Ad" marker alongside the 18+ and terms note, so you always know when a button could earn us money.